Flipkart on 10th July 2020, it has signed an MoU with Karnataka MSME and Mines department to promote the states arts, crafts and handloom sectors by bringing them on to e-commerce and providing market access.

The partnership under the Flipkart Samarth programme will enable local artisans, weavers and craftsmen of Karnataka to showcase their hallmark products to a pan-India customer base.

The partnership will see renowned Karnataka based brands- Cauvery - Karnataka Handicrafts Development Corporation and Priyadarshini Handlooms, part of Karnataka Handlooms Development Corporation joining the Flipkart Samarth programme.

"The collaboration with Flipkart will be instrumental in driving commercial and social development in the state.

These are challenging times, and as a homegrown platform, we believe it is our responsibility to boost local businesses and catalyse ecosystem partnerships to help transform them.These are challenging times, and as a homegrown platform, we believe it is our responsibility to boost local businesses and catalyse ecosystem partnerships to help transform them.