Luxury Ride, the chain of pre-owned, multi-brand luxury car showrooms, has signed singer Sukhbir Singh as its brand ambassador.

With the deal in place, Sukhbir Singh will soon be seen in a full-fledged marketing campaign besides being leveraged across the upcoming brand and product communication initiatives by Luxury Ride.

Founded by Sumit Garg, Dhianu Das, Vikram Pannu and Vishal Pannu in 2015, the company now has presence across seven cities in North India - Karnal, Gurugram, New Delhi, Ludhiana, Dehradun, Jaipur and Chandigarh – via a mix of owned and franchised outlets.

The company offers end to end services from buying, selling, servicing, insurance, roadside assistance to car modification and more. It has sold over 2000 cars since inception. Its pre-owned luxury car portfolio includes Audi, BMW, Mercedes, Porsche, Volvo, Jaguar, Land Rover, Mini Cooper, and others.